Applimation Elevated by Oracle to Certified Advantage Partner

Applimation joins select group of companies who have achieved elite partner status in the Oracle® PartnerNetwork

New York, NY - January 17, 2007 - Applimation, Inc., the leading provider of application and information lifecycle management solutions, announced today that it has achieved Oracle Certified Advantage Partner status in the Oracle® PartnerNetwork.  Applimation joins a select group of less than 100 companies that have achieved this partner status in North America and who have shown a significant commitment to the Oracle Platform as well as providing a full suite of products that demonstrate the highest levels of technical expertise, customer support, and usability.

"Applimation's goal has always been to provide our customers with the best solutions for their information lifecycle management needs.  As we have continued to develop our product lines, our relationship with Oracle has grown significantly," said Bob Markese, Chief Executive Officer of Applimation.  "Our new Certified Advantage Partner status is a testament not only to our tireless efforts to provide a superior solution that complements the entire Oracle Applications suite including Oracle E-Business Suite, Oracle Fusion Middleware and Oracle's PeopleSoft Enterprise and Siebel, but also to our commitment to our customers and their investment in Oracle technology."

Oracle Certified Advantage partners have access to additional resources within the Oracle organization including technical, training, marketing, and much more.  These resources will give Applimation even more tools to help strengthen their solutions and serve Oracle customers in the best way possible.

"Applimation has been a leading provider of application and information lifecycle management solutions for the Oracle suite of products for many years," said John Gray, group vice president, North America ISV Alliances at Oracle.  "The solutions they provide are a true value add and help our customers extend their Oracle solutions in new and exciting ways.  Applimation's new status as a Certified Advantage Partner is well deserved and we look forward to our continued relationship."

About Oracle Partner Network

Oracle Partner Network is a global business network of 19,000 companies that deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle Partner Network program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Oracle Certified Partner levels. Partners who are able to demonstrate the highest level of product knowledge, technical expertise and a commitment to business with Oracle qualify for the Oracle Certified Advantage Partner level.

About Applimation

Applimation, Inc. is the leading provider of application and information lifecycle management solutions with more than 400 customers worldwide. The Applimation Lifecycle Management portfolio includes Applimation InformiaT, a comprehensive solution for managing the impact of data growth, and Applimation IntegraT, a continuous monitoring and documentation solution for managing changes that occur throughout the application lifecycle. For more information, please visit www.applimation.com.

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Press Contact:
marketing@applimation.com