Applimation Enhances Enterprise Data Management Suite with Informia Secure™

Chicago, IL – July 17, 2007 – Applimation, Inc., the leading provider of enterprise data management solutions for packaged and custom applications, recently announced a new addition to its Enterprise Data Management Suite to address the challenge of enterprise data privacy.  As a stand alone solution, Applimation Informia Secure™, provides a set of powerful capabilities to enable data security and enforce privacy regulations. Combining Informia Secure with other Informia products, such as Informia Subset, organizations can implement a comprehensive solution to address both data growth management and data security.

“In response to the rapidly evolving data privacy challenges confronting organizations today Applimation is offering an extensive data security solution, Informia Secure,” said Bob Markese. ”Informia Secure allows for a single installation across applications, databases, operating systems and hardware to ensure complete enterprise data protection. Across all of these dissimilar systems, various professionals require access to application functionality and sensitive data for legitimate business purposes. Such a combination of factors makes an automated, comprehensive solution a requirement rather than an option.”

Informia Secure provides a robust set of data masking algorithms including techniques such as substitution, shuffling, nullifying, skewing, and encryption, among various others.  Informia Secure ensures that masked data retains the look and feel of application data while simultaneously removing any indication of the original data values.  As a result, anyone can navigate through application interface screens and make sense of the data while unauthorized users are unable to see sensitive data content.

Packaged enterprise applications create a special challenge for data privacy custodians because knowledge of the location of sensitive data fields rarely exists within the enterprise.  Applimation’s in-depth knowledge of Oracle Applications and PeopleSoft Enterprise is packaged in Informia Secure “Accelerators” which enable an enterprise to speed the implementation of its automated data privacy solution. These out of the box Accelerators identify commonly accepted sensitive data fields, locate them in the application database, recommend the appropriate masking algorithm for each and further identify related fields that must be masked simultaneously to ensure application integrity.

 “It is not a matter if data breaches will occur, it’s a matter of when and how damaging these events will be to an organization commented Brian Babineau, a Senior Analyst with the Enterprise Strategy Group.  ESG research indicates that organizations, on average, classify over half of their database information as confidential and as such, need the appropriate solutions to secure this data.  Applimation’s Informia Secure offering provides customers with the opportunity to improve protection of confidential information to address both internal and external security threats.  Additionally, their out-of-the-box Accelerators provide the enterprise with a jump-start on the data privacy challenge by identifying the commonly accepted sensitive data fields within the applications and recommending the appropriate masking algorithm for each.”

About Applimation

“Applimation is a leading provider of enterprise data management solutions for packaged and custom applications across multiple database platforms. The Applimation Enterprise Data Management Suite enables organizations to manage the growth of structured and unstructured data to achieve Information Lifecycle Management objectives, improve operational efficiency, reduce total cost of ownership and meet compliance requirements. For more information, visit www.applimation.com”